Film Poster Analysis: 28 Days Later

As the film 28 Days later is quite an influential product on my own film, I decided to analyse a advertisement poster and note common conventions which I could apply to my own poster.

-Reveals the director at the top of the poster, who is well known for directing other successful films, raising the expectations and likelihood of other seeing this film. 

-Short, sharp phrases reveal a little of the story to raise interest in what actually happens in the film.

-Title of the film is central on the poster as it is the most important part, letting the audience know what film it is they should go and see. It is also very large and eye catching. I will make my film title follow the same pattern on my movie poster. 

-Reveals lots of information about the film at the bottom of the poster, using a dark colour so that it does not particularly stand out, such as the actors and production companies involved, both to credit them and perhaps even sell the film to the audience if they favour a particular actor, etc. 

-The films slogan creates an even more drama and interest to the audience, making them want to see the film. 

-Vibrant, artistic use of colours makes it more eye-catching to passers by, attracting attention and making people want to see the film, as well as creating a sense of mystery as to what the silhouettes actually are.  On top of this, the colour red is associated with horror and danger, fitting with the conventions of the horror genre.
I will use this artistic approach in my film, as my film also follows conventions of the horror genre.